Understanding Google Ads Terms: (for Newbies)
Google Ads (formerly known as Google AdWords) is an advertising platform that allows businesses to create and display ads to users who are searching for products or services on Google or browsing websites within the Google Display Network.
The Google Ads glossary is a collection of terms and definitions that are commonly used within the platform. Understanding these terms is crucial for businesses to create and optimize effective ad campaigns that achieve their advertising goals.
The glossary includes terms such as ad groups, ad impressions, ad rank, click-through rate (CTR), cost per click (CPC), quality score, conversion rate, cost per acquisition (CPA), ad extensions, and keyword match types, which we outline below for anyone that may be new to advertising through Google.
By understanding these terms, businesses can create more effective ad campaigns by optimizing their ads, targeting the right keywords, and measuring the success of their campaigns. Additionally, the glossary can help businesses communicate more effectively with Google Ads support teams or digital marketing agencies that manage their campaigns.
Understanding the Terminology:
Ad Group: A collection of related ads that target a specific set of keywords and share a common theme.
Ad Impressions: The number of times your ad was displayed on Google Search or a website within the Google Display Network.
Ad Rank: The position of your ad on the search results page, based on its relevance and quality score.
Click-Through Rate (CTR): The percentage of ad impressions that resulted in a click on your ad.
Cost Per Click (CPC): The amount you pay each time a user clicks on one of your ads.
Quality Score: An estimate of how relevant and useful your ads, keywords, and landing page are to the user.
Conversion Rate: The percentage of users who completed a desired action, such as making a purchase or filling out a form, after clicking on your ad.
Cost Per Acquisition (CPA): The amount you pay for each conversion, calculated by dividing the total cost of your ads by the number of conversions.
Ad Extensions: Additional information or links that can be added to your ad, such as phone numbers, locations, or product images.
Keyword Match Types: The different ways in which your keywords can match a user's search query, including broad match, phrase match, and exact match.
If you need help getting started with Google advertising, or are just looking for someone to create a campaign for your business, give us a call or send us email. We are happy to help.