As a Marketing Automation Specialist, you will be responsible for managing the marketing automation platform and fully leveraging its capabilities. Working closely with key team member and resources, this role will implement programmatic and operational initiatives through the marketing automation platform.

This position is fully remote.

Your Responsibilities Include:

• Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.

• Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software

• Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.

• Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously.

• Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards

• Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth

• Support essential marketing operations initiatives in HighLevel and SugarCRM such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing

• Help create new landing pages using Unbounce in order to maximize lead conversions

• Conversation Rate optimization on various websites

To Succeed You Should Possess the following:

• Demonstrable successful marketing automation experience.

• Expert knowledge of database management concepts and best practices.

• Strong working knowledge of CRM technology – SugarCRM preferred

• Experience with High Level and other Marketing Automation tools

• Must have superior communication skills, both written and verbal.

• Must be highly organized and self-motivated with a sense of urgency.

• Strong independent project management skills.

• Capable of handling multiple tasks with competing priorities under minimal supervision.

• Able to think critically and exercise independent judgment and discretion.

Excellent attention to detail.

Additional Skills Desired:

• Testing

• Analytical

• Knowledge of HTML, CSS and web development tools (e.g. Unbounce, Wordpress)

• Proficiency in Microsoft Excel

• Google Analytics, Search Console, SEMRush

Great talent doesn’t always fit a job description. Show us your stuff. You might be the hands we didn’t know we needed.